About Us
About ThreadWrap Fashions
ThreadWrap Fashions is a Swedish-based fashion company operating across retail, sourcing, and buying services.
We work at the intersection of product development, manufacturing, and market access, supporting both end customers and business partners with a clear focus on quality, reliability, and long-term collaboration.
Our vision
ThreadWrap is building a hybrid fashion platform—one that combines retail insight with sourcing expertise. Our long-term ambition includes expanding our retail presence and developing deeper B2B relationships across Europe.
We believe strong fashion businesses are built not only on design, but on trust, clarity, and execution.
Retail business
ThreadWrap operates an e-commerce retail platform offering clothing for men, women, and kids. Our retail collections include:
1.ThreadWrap Originals, developed in-house
2.Partner products, sourced from selected manufacturers and brands
Every retail product is curated to meet our standards for material quality, fit, durability, and relevance to European and Nordic consumer preferences.
Our retail operation also serves as a live market environment, allowing us to test products, understand customer demand, and refine sourcing decisions based on real sales data.
Buying house & sourcing services -Long term basis
Alongside retail, ThreadWrap functions as a buying house and sourcing partner, connecting European buyers with our reliable in-house manufacturing capabilities/partner manufacturers and sellers.
We support
-Brands looking to source products for the European market
-Manufacturers seeking buyers and market entry in Europe
-Sellers who require local market understanding, quality control, and coordination
Our role includes product evaluation, sampling coordination, price negotiation support, quality alignment, and production follow-up—helping both sides reduce risk and improve outcomes.
Market-focused sourcing
ThreadWrap emphasizes local market fit. We help sellers adapt products to European expectations in areas such as:
-Fabric quality and compliance
-Sizing and fit standards
-Packaging and presentation
-Delivery timelines and customer experience
By aligning manufacturing capabilities with buyer expectations, we aim to create smoother, more transparent supply chains.
Manufacturing & partnerships
We collaborate with manufacturing partners and suppliers across Europe and internationally, using flexible production models that support:
-Smaller initial volumes, example small retailers, boutiques
-Scalable growth
-Reduced overproduction
Our sourcing decisions are guided by practicality, consistency, and long-term partnership potential rather than short-term trends.
Visit us at www.threadwrap.com, Write to us at info@threadwrap.com